August 2, 2008

TWO more national awards for Mark of Excellence Remodeling


Mark of Excellence Remodeling, West Long Branch, NJ, is excited to have been recognized on a national level for its achievements in a premier trade publication - Qualified Remodeler. QR's 2008 Master Design Awards honored the two Monmouth County, New Jersey projects among this year's winners.

2008 (Fort Atkinson, WI)-
Mark of Excellence Remodeling of West Long Branch, NJ has been named a winner in the prestigious 29th Annual Qualified Remodeler (QR) Master Design Awards Contest. Mark of Excellence Remodeling won two National awards in the design + build addition and bathroom categories.

Sponsored by Qualified Remodeler magazine, the Master Design Awards is the premier national contest recognizing outstanding achievement in residential remodeling projects in 22 categories. For more information visit http://www.qualifiedremodeler.com/

Nominees are residential remodeling companies from across the country and entries are judged on aesthetic appeal, construction techniques applied, financial value of the project, functionality of space and overall impression of the project. Awards are determined by a panel of five expert judges.

Company owner, Mark T. Elia, CGR, CGP commented, “Getting rave reviews from our clients is most satisfying, however National awards and recognition for our projects is quite rewarding for both us and our clients.”

Mark of Excellence Remodeling has been renovating residential homes since 1987. Its geography of service includes Monmouth and Northern Ocean Counties of New Jersey. Mark of Excellence Remodeling specializes in design + build remodeling projects. Projects range from whole-house renovations and additions to kitchen, bathroom and exterior remodels. The company also has a Professional Handyman division for smaller projects and home maintenance. Further company information is available at www.MarkofExcellence.com.

Founded in 1975, Qualified Remodeler magazine was the first magazine dedicated to serving the residential remodeling market. The magazine is published by Cygnus Publishing, a division of Cygnus Business Media, and serves an audience of more than 83,000 residential remodeling firms.

July 17, 2008

Jason Parsons - "At Your Job" interview featured in the Asbury Park Press


AGE: 31

EDUCATION: I attended Rutgers University; I don't have a degree from them. I did my training and certification from industry groups, The National Kitchen and Bath Association (NKBA) and the National Association of Remodeling Industry (NARI). I've continued my education, and I'm going to receive a green-building certification this month through NARI. For home remodeling, there are no colleges that really offer training or education. So the building and remodeling associations create their own criteria and certifications.

EMPLOYER: Mark of Excellence Remodeling, West Long Branch, NJ

JOB DESCRIPTION: My job is to develop, design and budget home improvement projects for homeowners that we ultimately produce for them. I meet with them at their home, and we talk about their needs and their wants, as well as their wish lists.I create a detailed estimate for them to cover all the phases of the project. After that, they'll come back to our office to our selection center, where we will review some CAD designs, which are computer-assisted design renderings; they're computer drawings of their proposed projects, whether it's a kitchen or an addition and so on. We work on the design together. Between me and the homeowner, we'll place where the cabinetry is going to go, or how the outside is going to look. We do kitchens, bathrooms, additions and exterior patios. This computer design program allows us to do so much. Imagine being able to take a blueprint, and add colors that the customer chooses, wood colors for cabinets, exact countertop colors, and add all of that into the detail of blueprint. We'll actually put wine bottles on a table for somebody. We can actually put their furniture placement in to make sure if we're building an addition that everything fits and flows. Our company is pretty much the design end. And then we have a production staff with project managers, carpenters and helpers who actually produce the projects. Once I've met with the clients, and they have made their product selections, we handle the permit application process. Once all of those things are finalized, we have an internal meeting with design and production to coordinate the project. About a week to 10 days before the project starts, I come to the homeowner with the project leader. It gives them the opportunity to now meet their project leader, the guy that's going to be there every day. We use an outside architecting firm, Alan Zimbler Architects, based out of Freehold. But if a client has his or her own architect or blueprint, we'll work with them. I physically don't do the construction end. But our guys that do the carpentry work and manage the entire process. So we handle the project from the (cost) estimate all the way to the (cleaning) service we bring in when we're done. So we go from beginning to end.

HOW DID YOU GET YOUR JOB? I got involved in construction as a teenager … working summers while off from school, doing carpentry, framing additions, things like that. I always had it my mind that if this was my house, ""I would do this, or I would do that.'' So I always kind of had a creative mind, and I had the construction background. I like and enjoy working with people directly. So, I transitioned from doing the physical work to taking some of the design courses and training for that, and then eventually dealing with actual designs. I've been with this company almost a year.

SALARY AFTER A FEW YEARS: Somebody with some computer experience and some construction experience, when they start, their salary is probably $40,000. With experience, education and effort, you could make in excess of $100,000. It's a combination of salary, commission and bonuses for projects being done on time.

WHAT IS A TYPICAL DAY LIKE? I've been doing this (design) for over four years. I've never had a typical 9-to-5 day, 40-hour work week. I probably work from 45 to 55 hours a week. It does involve nights and weekends. Obviously I want to meet with a client or a homeowner when it's convenient for them. I'm in the office probably 40 percent of the time. My day may start out with me in the office in the morning, or it may start out with me at a job site. If we're just starting a project, I may be at a building department. When I'm in the office, I'm working on designs for my clients, researching their projects with the towns or looking for products for them. The rest of the time I spend going to our retail vendors, reviewing selections that the customers make, going to job sites so I can take pictures and making sure the customers are happy. Before clients actually go out to visit with our vendors to look for cabinetry or countertops, we'll talk about colors. I'll start incorporating colors and different aspects in my design. Then I'll send those samples off to our vendors, so they have a good idea of the type of cabinets that they're looking for or a color palette that they're looking for. Sometimes they'll take pictures of other parts of the home to give an idea to show their taste. Then I follow up and monitor. I let the client do as much as they want to, but if I feel they're making a decision that they ultimately might not like, I'll come back and offer some suggestions.

WHAT DO YOU LIKE ABOUT YOUR JOB? I like going to someone's house that has an idea of what they want, but they don't really know how to either convey it or picture it. I'm able to transfer that into a concept drawing, and then ultimately create the space that they're going to live in and use every day. When the job is done, we're as proud as the homeowners are of the house.

WHAT DO YOU DISLIKE ABOUT YOUR JOB? The only thing that I would change about the job or the industry in general is that there are tons of guys out there that don't have the right licensing or insurance, or they have bad business practices or bad work ethics. They create horror stories for some clients. Unfortunately our industry is stereotyped by those guys.

SUGGESTIONS FOR OTHER PEOPLE CONSIDERING THIS TYPE OF WORK: I'd say be prepared to put time in. It's definitely not an easy or glamorous job, so you want make sure you put time in and make it a career and not just a job. Probably the most important thing is to stay on top of training. Trends in home design and remodeling are changing and evolving all the time. There are new products, and green and sustainable remodeling, for example, is very important to consumers now. Put the client and the project first. Make that your priority, and everything comes together after that. The Remodelers Council is definitely an organization that you would want to look into, as well as remodeling magazines like Qualified Remodeler.

July 14, 2008

POSITION AVAILABLE

We’re looking for a unique individual for tough job with a great potential upside.
Please pass along to anyone that might fit the bill.
Thanks!

Position available:

Sales-Marketing
Monmouth County Home Remodeling Company


Tough job - great opportunity:
· Aggressive commission plan
· Commission only
· Benefits
· Gas allowance

You Must:
· Be Highly Motivated
· Energetic
· A Great Communicator
· Live Locally
· Have a presentable, reliable vehicle

NOTE: we do drug testing and background checks

Contact Neil
NParsons@MarkofExcellence.com

June 2, 2008

We make our own luck!

"Chance favors only the prepared mind."

Louis Pasteur (1822-1895)
French chemist

May 20, 2008

Pause for the Cause

The following is technique/tip submitted by Brian. The information is of great value. I often, as a training excercise, have sales reps tell a joke to the group. A great sales presentation consisting of timing an delivery, like a good joke. This thought is included below.

Brian's submission also references listening. Good listening skills along with keen observation often seprate the average from the above average reps in the same team. These skills can not be utilized unless your are comfortable and well practiced in your presentation. If you have to "pay attention" to what YOU are doing and saying there is little chance that you will hear or see the messages the client is providing.

Thanks, Brian! Happy hunting!!!

All the top salespeople ask good questions and listen carefully to the answers. One of the most important skills of listening is simply to pause before replying. When the prospect finishes talking, rather than jumping in with the first thing that you can think of, take three to five seconds to pause quietly and wait.

Becoming a Master of the Pause
All excellent listeners are masters of the pause. They are comfortable with silences. When the other person finishes speaking, they take a breath, relax and smile before saying anything. They know that the pause is a key part of good communications.

Three Benefits of Pausing Pausing before you speak has three specific benefits. The first is that you avoid the risk of interrupting the prospect if he or she has just stopped to gather his or her thoughts. Remember, your primary job in the sales conversation is to build and maintain a high level of trust, and listening builds trust. When you pause for a few seconds, you often find the prospect will continue speaking. He will give you more information and further opportunity to listen, enabling you to gather more of the information you need to make the sale

May 10, 2008

Technology Nightmares

Not a good week to be around electronics in Mark of Excellence. I tried changing my operating system so the geek squad could set up some kind of link to the server...I have NO clue. Now, of course, a bunch of stuff doesn't work on my computer. I just wanted to be able to get my email, which at the time didn't seem like a large request. Now it seems like I asked for the Cubs to win a world series or a 32" waist.

Jason, about to leave to go get a contract signed, finds his keyboard does not work. It has something to do with loading a driver for a wireless keyboard. Turns out the wireless keyboard works without the driver that it came with. Why do we even bother?

Remember when it was just clipboards and tape measures? Beepers were the hot technology to have! Oh, I miss those days...and a 32" waist.

Speaking of sales...what does it really come down to? The system doesn't change, just the associated tools, props and displays. What is there in every appointment? YOU. That is the constant. The only thing you can count on. The only thing that you can control. Speaking of control...I feel that is the number one reason for not getting a sale - loosing control of the appointment, the client and the sales system. The system never fails, only we fail the system. Here are the items that need to be present at every appointment to maximize the odds of successful results:
  1. Pre-call preparation
  2. Energy and enthusiasm
  3. Professionalism
  4. Listening skills
  5. Observations skills
  6. Follow the proven system

If any of these six are not included or are not fully in effect, the others are not successful and the likelihood of failure is on the rise.

People buy from those that they like and trust. People respect people that they like or want to be like. How does this happen? Luck? No, it comes from the constant focus on having those six items present and in effect at all times...with or without a laptop, PDA or any other technology or prop.

Happy hunting!

NeilDesignBuild