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August 25, 2010

what does "NO" really mean

Do you clarify the "NOs"? No...not now, not ever, not at this price... You should clarify what each party's next actions will be.

A.D. asks: Please explain! 

"NO" can mean different things at different times. Clarify "No to what exactly", find out what the client plans to do next in order to get their project built. Just accepting a general "NO" without detail and clarification is the same as a waiter accepting "Fine" after asking "How is everything". "NO" is often a request for more information or adjustments in the proposed arrangements. Always be prepared to ask follow up and probing questions as to leave no stone unturned.

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